Originally a 3 bedroom flat with a small, unnecessary segregated day zone situated into the main entrance and without any direct sunlight, became a loft with spacy bedroom open-plan living room + kitchen, perfect for a couple or a small family. Thanks to the high altitude of the flat, the east and west facing large windows are a major attribute that creates a perfect concept for the interior. The interior is on the fifth floor, (out of six) in total in this block. The flat is located in one of the oldest town quarters in Bratislava – “500 flats“ – this settlement emerged in the early 50s of the 20th century and it has sustained itself, without any major regeneration projects or modernisation impacts, despite the fact it is surrounded by the new financial and office district of Bratislava. It is a different idea of the web, which we might call slow web. banners, pop-ups or other distracting noise. No "click me," "tweet me, "share me,” "like me." No advertising.
Behind all this there is the certainty that we can do better than the fast, distracted web we know today, where the prevailing business model is: "you make money only if you manage to distract your readers from the contents of your own site." With divisare we want to offer the possibility, instead, of perceiving content without distractions. A long, patient job of cataloguing, done by hand: image after image, project after project, post after post. Every Collection in our Atlas tells a particular story, conveys a specific viewpoint from which to observe the last 20 years of contemporary architecture. Our model was the bookcase, on whose shelves we have gathered and continue to collect hundreds and hundreds of publications by theme. So we began to build divisare not vertically, but horizontally. May be because we wanted to distinguish divisare from the web that is condemned to a sort of vertical communication, always with the newest architecture at the top of the page, as the "cover story," "the focus."Ĭontent that was destined, just like the oh-so-new architecture that had just preceded it a few hours earlier, to rapidly slide down, day after day, lower and lower, in a vertical plunge towards the scrapheap of page 2.
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